Proof that fashion can be innovative and environmentally-friendly
It wasn’t that long ago that the vast majority of fashion consumers had no idea how resource-heavy the industry is. Fashion was getting faster and more disposable every day and nobody really cared. Now the numbers are readily accessible - a pair of jeans can take anything from 7,000 to 20,000 litres of water to make, and your basic everyday T-shirt requires nearly 3,000 litres. These are shocking amounts of drinkable water in a world where many have none.
Even more concerning is the immediate human cost of crooked manufacturing processes. Is it cheaper to make clothes in poor conditions, with tons of natural resources? Of course. Are they better. No, and not only because it’s wasteful and unethical. The quality of researched fabrics from sustainable sources, made by highly-skilled workers is undoubtedly the best way to do business. And just so you know, that’s how Maxibillion does it.
When did Sustainable and Ethical Fashion become a thing?
The collapse of the Rana Plaza garment factory in Bangladesh in 2013 was a major turning point for the fashion industry. It encouraged us to finally make compassionate choices for the earth and the people who live in it. Although it’s always been known that there are better, safer, kinder ways to do things, it seemed to not occur to most businesses until they were forced to confront the human cost of greed. Members of the luxury sector in particular began to be criticised for excessive waste in production and unregulated use of labour. Thank goodness. But ethics don’t stop at materials and makers - the life cycle of any one item is also a contributing factor. Buying good quality pieces that last years prevents the constant purchasing cycle that fast fashion has created. In other words, treating clothing like an investment will reduce your carbon footprint significantly.
Sustainability and Innovation
Seeing as innovation is described as the introduction of new things or methods, it can only be a good thing in the context of sustainability. Fabric development has had to make leaps and bounds to find renewable and economic fibres that aren’t an uncomfortable compromise for what we’re all used to. In recent years we’ve seen discarded fishing nets, plastic bottles and more transformed into clothes to rival anything already on the shelves. In underwear and loungewear, fast-growing plants such as bamboo have provided a guilt-free alternative to cotton and linen. Maxibillion fabrics are created according to function, whether that be a demanding day at the gym or a sophisticated gala event. Even with this kind of attention to performance, it is still absolutely possible to use environmentally-friendly fibres.
Let’s face it, if the future isn’t green, there won’t be one. We’re helping to ensure a future for fashion (and our precious planet) by only using renewable resources for our fabrics and only using recycled paper for administration. Our supply chain is free of child labour and forced labour, paid a living wage and offered employee perks like free lunch and childcare.
On the topic of our fabric - softer than silk and with unmatched breathability, our TENCEL™ Modal Micro Air is made from European beechwood trees. It is sourced from sustainably managed forests where stewards prevent damage to the eco-system. A minimum amount of trees is required to be planted in the place of those chopped down and there’s a limit on annual harvests. The methods used to make this fabric have been awarded an EU Ecolabel, given for environmental excellence met from the beginning of the product life cycle at extraction of raw materials, to production, distribution and disposal. We know exactly where our wood pulp comes from - that’s why we call it ‘fresh from the forest.’
Soon to be launched on our site is Comfort Nylon, made from recycled fishing nets, sparing our already heavily polluted oceans from additional litter. How do fishing nets feel against the skin? Nothing like you would think. It’s developed into silky fabric with ultra-coolingproperties and boasts antibacterial and anti-odour technologies. We will also be introducing items made from bamboo, well-known for being the fastest growing plant in the world, making it naturally renewable. Crafted into luxury Maxibillion pieces, it’s moisture-wicking, soft, cool in summer and warm in winter.
We’ve proven that ethics don’t have to come with a compromise on performance. Ever. According to Morgan Stanley and Mintel, 75% of shoppers think that product quality is the most important factor when buying underwear. So, of course, this is our priority too.
Modal Micro Air® Fabric